Category Archives: Blogs

Client Scenario Response Draft Creative Brief #ALA102 Odd Pears is an Australian stock maker that sells its products in threes (rather than as a pair). In addition to having the quirky point of difference, the brand helps others by donating a proportion of its profits to not-for-profit partner One Dollar Day. Odd Pears needs toContinue reading “Creative Brief On “Odd Pears””

Celebrities, company, social media influencers are branding their self-representation in the form of “Online Identity.”In this virtual world where everything is on the Internet, our online identity becomes our persona with our social media platforms.The answering questions of “Who am I?” and “What am I?? is represent by online presentations and brand. “Brand is theContinue reading “Digital ID: Who am I Online ?”

Creative Brand Communication #ALA102 Logo Ideas for Groves Grown Tropical Fruit Sketches And Final Finished Logos Background The avozilla is new to the fresh good category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. Potentially theContinue reading “Crazy8s activity to generate 16 different logos for ‘Avozilla’”

In what ways have socially and politically marginalized individuals and groups pushed back against systemic power structures to create powerful online identities and communities? Social media in China serve as “a double-edged sword,” which offers the government new communication opportunities with citizens but also allows citizens to access alternative information and connect among themselves inContinue reading “Case Study: Chinese Citizen on WeChat #ALM101DC”

Case Study on ‘Avozilla.” #ALA102 Background (Brand identity, attributes, position, market conditions) The avozilla is new to the fresh food product category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. Potentially the concern may arise thatContinue reading “Week 5 Workshop Part 1: Creative Brief – Strategic Objectives”

Showing Myanmar through pictures. Myanmar, formally known as Burma, has a rich history of food, culture, jewellery and many more. Myanmar is one of the ASEAN countries and located between Indian and Thailand. Yangon, Mandalay, Bagan and Ngapali are the tourist hot spots that many people are in awe and love the scenarios and vacationContinue reading “Travel through Images: Myanmar Intro”

ALA102 Storyboard Originality / Elaboration To add more originality and flare to the story, I would love to turn into animation which everyone could relate and put some manga reference to make it more interesting. Target Audience This ad is aimed at a young demographic, perhaps children in middle/primary school and young adult. People whoContinue reading “Baker’s New Taste Version:2”

#ALA102DC w3-ass1 Story line: Baker’s adventures to make new recipes for his bakery. So on, he works hard for unique baking goods but fails to make interesting food. However, He remembers that he has never tried with Vegemite. Hence, creating Vegemite bagel crisps for his bakery. Brand archetype: I used ” The Creator” archetype amongContinue reading “Baker’s New Taste”