Advertising in different countries are fairly contrasting due to the countries’ culture and society. We will be comparing Makeup advertisement from Australia and Japan. Among the values for six dimensions of Hofstede Insight (n.d), we will be discussing about “Individualism” and “Indulgence”. https://www.hofstede-insights.com/country-comparison/australia,japan/. Individualism The fundamental issue addressed by this dimension is the degree ofContinue reading “Is Creative Advertising the same across different countries?”
Category Archives: Blogs
Evaluating Creativity in Advertising
Originality The ad don’t show the stereotypical ad like showing or endorsing celebrity or model to tell their customers to buy the product. Flexibility The video showcase the unique way of how makeup is very powerful tool to transform the face and selling their product at the same time. Elaboration The scene of the adContinue reading “Evaluating Creativity in Advertising”
Identifying Creativity in Advertisiting
ALA102: Creative Brand Communication Shiseido: The Secret of High School Girl Analysis This advertisement for a makeup brand especially with the Japanese brand is very unique. At first glance, we will see very typical Japanese high school theme for introducing the makeup but we can see the twist when the video rewind the process ofContinue reading “Identifying Creativity in Advertisiting”
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