Evaluating Creativity in Advertising

Originality

The ad don’t show the stereotypical ad like showing or endorsing celebrity or model to tell their customers to buy the product.

Flexibility

The video showcase the unique way of how makeup is very powerful tool to transform the face and selling their product at the same time.

Elaboration

The scene of the ad give a sense of familiarity and give a very Japanese- High school theme targeting young-girls and the selection of music is very cute for the girl version and generic rock music for the twist in boy version.

Synthesis

At first, the audience will feel and think that they are watching very Japanese makeup ad but when there was the deconstruction of the make up put on to these people. They are not girls but guys.

Artistic Value

The camera edit and work consist of time-lapse and frame by frame shot how they remove the makeup. Another aspect of this ad use is the music when the camera stop at the book, the background music turn from very Japanese girlish music into pop- rock music and sound.