Baker’s New Taste

#ALA102DC w3-ass1

Story line:

Baker’s adventures to make new recipes for his bakery. So on, he works hard for unique baking goods but fails to make interesting food. However, He remembers that he has never tried with Vegemite. Hence, creating Vegemite bagel crisps for his bakery.

Brand archetype:

I used ” The Creator” archetype among the 12 brand archetypes . According to Sparkol, “The creator” is driven by their desire to produce exceptional and enduring works, and they are most afraid of mediocrity.Creator types are a difficult category to appeal to, but successful creator brands often develop a devout fan base.

Creator brands promise authenticity. Creator brands often position themselves as the key to unlocking a creator’s creativity. The worst thing a creator brand can be perceived as is inauthentic or ‘sell-out’. 

Universal story plot:

I used “The Quest” story plot; the baker is challenging himself to make a quest of his bakery’s good to have a good delicious food for his customers.

Reference List:

Sparkol (2015), ‘The 12 Brand Archetypes All Successful Businesses are Built On’, Sparkol, retrieved 20 March 2020, < https://www.sparkol.com/en/blog/the-12-brand-archetypes-all-successful-businesses-are-built-on >

Sparkol (2019), ‘The 7 Universal Story Plots That Still Entrance Audiences’, Sparkol, retrieved 21 March 2020, < https://www.sparkol.com/en/blog/the-7-universal-story-plots-that-still-entrance-audiences >