Crazy8s activity to generate 16 different logos for ‘Avozilla’

Creative Brand Communication #ALA102

Logo Ideas for Groves Grown Tropical Fruit

Sketches And Final Finished Logos

Background

The avozilla is new to the fresh good category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. Potentially the concern may arise that a bigger avocado might not taste as good as well-known varieties. It should be noted that Australian consumers are often open to trying to products, i.e. they have a low risk avoidance (Hofstede Insights n.d.). The avozilla brand will reflect the attributes of the warrior archetype, as it has benefits for those with an ‘alpha’ out look who work hard at saying on top of their busy, health-focused lives.

Objectives

To raise awareness of this new product, association with health, encourage trial and repeat purchase.

Target audience

Men and women aged 25 to 40, commonly in a relationship, who lead an extremely active and healthy lifestyle. They are fitness fanatics who getup early every morning for the gym, yoga, jogging, swimming. They are likely to play team sports and do marathons. Members of this target audience often work as professionals and are university educated. Some in this audience have young families.They are high use avocado consumers, health-focused eaters and dedicated meal planners. They are aware of the vitamins and healthy fats contained in avocados. They are open to trying to new products, particularly if they feel there will be a health benefit.