Baker’s New Taste Version:2

ALA102 Storyboard

Originality / Elaboration

To add more originality and flare to the story, I would love to turn into animation which everyone could relate and put some manga reference to make it more interesting.

Target Audience

This ad is aimed at a young demographic, perhaps children in middle/primary school and young adult. People who love animation.

• Ages: children to Young adult
• No income or causal job income or part-time
• Middle / primary school, high school, college and uni student
• Would use this product in their snacks

SMP: SINGLE MINDED PROPOSITION

“Taste like Childhood but Gourmet Taste”

Goal: Make the consumer laugh and crave Vegemite and Vegemite-related product.

Australia have a multiculturalism and been a great advocate for this. We known the “Vegemite” as Australian Icon of food. Surely, there is many Vegemite related snacks to encourage people from other countries to love Vegemite as much as the Australian.