March 2020 – moon.wysl

Week 5 Workshop Part 1: Creative Brief – Strategic Objectives

Case Study on ‘Avozilla.” #ALA102 Background (Brand identity, attributes, position, market conditions) The avozilla is new to the fresh food product category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. Potentially the concern may arise thatContinue reading “Week 5 Workshop Part 1: Creative Brief – Strategic Objectives”

Travel through Images: Myanmar Intro

Showing Myanmar through pictures. Myanmar, formally known as Burma, has a rich history of food, culture, jewellery and many more. Myanmar is one of the ASEAN countries and located between Indian and Thailand. Yangon, Mandalay, Bagan and Ngapali are the tourist hot spots that many people are in awe and love the scenarios and vacationContinue reading “Travel through Images: Myanmar Intro”

Baker’s New Taste Version:2

ALA102 Storyboard Originality / Elaboration To add more originality and flare to the story, I would love to turn into animation which everyone could relate and put some manga reference to make it more interesting. Target Audience This ad is aimed at a young demographic, perhaps children in middle/primary school and young adult. People whoContinue reading “Baker’s New Taste Version:2”

Baker’s New Taste

#ALA102DC w3-ass1 Story line: Baker’s adventures to make new recipes for his bakery. So on, he works hard for unique baking goods but fails to make interesting food. However, He remembers that he has never tried with Vegemite. Hence, creating Vegemite bagel crisps for his bakery. Brand archetype: I used ” The Creator” archetype amongContinue reading “Baker’s New Taste”

First Introduction YouTube Video

On every social platform, video is the dominating mass medium of media to create, post and share online. #ALM102DC. This is my second time uploading my video on YouTube. However, I still feel like I am doing it for the first time. Since I am doing my self-introduction video, I have a clear vision of whatContinue reading “First Introduction YouTube Video”

Is Creative Advertising the same across different countries?

Advertising in different countries are fairly contrasting due to the countries’ culture and society. We will be comparing Makeup advertisement from Australia and Japan. Among the values for six dimensions of Hofstede Insight (n.d), we will be discussing about “Individualism” and “Indulgence”. https://www.hofstede-insights.com/country-comparison/australia,japan/. Individualism The fundamental issue addressed by this dimension is the degree ofContinue reading “Is Creative Advertising the same across different countries?”

Evaluating Creativity in Advertising

Originality The ad don’t show the stereotypical ad like showing or endorsing celebrity or model to tell their customers to buy the product. Flexibility The video showcase the unique way of how makeup is very powerful tool to transform the face and selling their product at the same time. Elaboration The scene of the adContinue reading “Evaluating Creativity in Advertising”

Fundamentals of Camera Shots

Basics of camera shots used in very video like You Tube, Music videos or Movies.

Identifying Creativity in Advertisiting

ALA102: Creative Brand Communication Shiseido: The Secret of High School Girl Analysis This advertisement for a makeup brand especially with the Japanese brand is very unique. At first glance, we will see very typical Japanese high school theme for introducing the makeup but we can see the twist when the video rewind the process ofContinue reading “Identifying Creativity in Advertisiting”