Headline: Fake news is not our friend.
Body copy: We’re absolutely committed to helping to reduce the spread of what is commonly described these days as fake news. We’re doing this by employing large numbers of expertly trained fact-checkers right across the world, seeking to improve the cutting-edge technology that identifies fake news, and giving you all the in-depth background information that you need on the articles that are in your News Feed.
Call to action: Find out how we’re addressing the spread of fake news by going to fb.me/fbchangesAU
Insert: Facebook logo
Change: Fake New is just 15 minutes of wanna be “NEWS”
Change 2:Remember Fake News is like a person who is sociopaths liars!!!
Text and Drive
Target Audience: Female car drivers aged 18 – 25
Using famous person do not really reflect the message of the campaign because it look like another advertisement for music poster. The message will not come across when driver drives, they will only see the red cap.
It does not have a clear and concise headline with a strong message to catch audience attention.
Taglines:
- TWEET. SNAP. RIP
- TXT.LTR : Don’t text and drive
- Snapping your life or Driving to your dead: don’t text and drive
- Dying to snap your moment?? Snapping to your dead.
- Your life or Your Tweet?? Think what you do while driving.
- #Snap_the_moment or #Die_in_the_moment
- #Life or #Tweet while you drive.
- Driving to safety or driving to your grave
- Be Alert, Don’t Tweet while driving.
- Life is short but don’t end your life shortly: Don’t Text and Drive.
“#Snap_the_moment or #Die_in_the_moment” can captured young female drivers to focus on their driving to safety and # is very relevant and give a clear message.
“Tweet.Snap.RIP” is very direct message of texting and driving is very bad for drivers and the victims who could die due to messaging which lead to big accident on road.
moon.wysl 