ODD Pears
Odd Pears is an Australian stock maker that sells its products in threes (rather than as a pair). In addition to having the quirky point of difference, the brand helps others by donating a proportion of its profits to not-for-profit partner One Dollar Day. Odd Pears needs to communicate with relevant male and female sock wearers may not know of the brand. Your strategic and creative response to Assessment three should focus on a specific audience that is most likely to respond to this brand’s distinctive product range.
